Small can be beautiful

Do you need to exhibit at a trade show or conference but don’t have the space or budget to do anything remotely creative? Think again! We highlight some inexpensive ideas that can give your small space real wow factor. 

The main goal of exhibitions and trade shows is usually to attract as many people as you can to your stand, building leads and boosting brand awareness.

Take a look at some of these ideas to maximise your impact even if you’ve got a small budget or limited space.

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Let visitors engage with your brand

Make sure that when people come to your stand, they feel welcome and want to stay a while. Give your visitors something meaningful to interact with and an experience that they’ll remember after they leave.

If people have more to do than just pick up a brochure or listen to a sales pitch, they’ll be more likely to stick around. Booths with crowds attract even more visitors, as people want to know what the fuss is about.

Let people get hands-on with product demonstrations, share free samples and create an opportunity to get up close and personal with the brand. Giving out food or simply creating a comfortable seating area will entice people to hang around and give you time to work your magic.

Quizzes and competitions can be good fun, and the added incentive of a prize will draw more people in. They also make great lead capture opportunities, so you can follow up with visitors after the event.

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Work your visuals

Once you’ve captured a visitor's attention, it opens up the opportunity for you to talk to them and get them interested in your product or service.

Your stand doesn’t have to be big or complicated to be eye catching. Even if you’ve got little more than a simple shell scheme and a table, create bold visuals that make the most of what the space has to offer.

Compact designs can often be better than big ones, as they allow you to focus on the most important aspects. This creates a simple and effective space that isn’t weighed down with distractions.

Use bright, unusual designs, clear branding and high-quality imagery to make your booth stand out. Video, light or music displays take up very little space but are able to reach a greater distance and draw attention to your stand.

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Do something big in a small space

You might not have a big space to exhibit in, but that doesn’t mean that your message has to be small.

An exclusive product launch could be a great way of creating a buzz about your company. Tease your new product in your marketing materials leading up to the event and people will want to visit you to find out more.

Members of the press are often in attendance at trade shows, and your product launch could pave the way for coverage in a relevant publication.

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Experts in exhibition stands of all sizes

We’re the experts when it comes to designing eye-catching exhibition stands that make efficient use of space without compromising on usability.

Get in touch today to talk to us about your upcoming event and we’ll give you some creative ideas that work with your limitations in budget or space.