The memories that club members make when on holiday needed to be brought to life. The happiness they feel when they spend quality time together needed to be represented and the helpful, friendly, expert support they receive from the club needed to shine through. The brief was to convey this in a fun, interactive way on the stand using the latest technology and imaginative formats.

We wanted the stand to be a place that people wanted to spend time, whether that is to have fun, ask experts for advice, find out about a destination or to join the club. It also needed to cater for all audiences, existing members, campers and non-campers. 

To achieve this, we incorporate interactive content into the design of the stand including a theatre, a play area including a sand pit and mini caravan, and a cooking demo area. We also took this a step further with the introduction of a cycle-powered Scalextrics model which was a huge hit on the stand.

As this was to be used at three separate venues, the design needed to be configurable for varying floor space without compromising the impact or feel of the stand.