They required a new feature for the stand. Previously they had a spin to win game to attract traffic and encourage sales by giving away vouchers as prizes. We were asked to come up with an idea that would attract interest from potential customers and stand out from the competition.

The solution we presented to the client was a high striker. A pressure sensitive target with flashing lights and game sounds. All the elements are adjustable including volume, lights, sounds and pressure. We also considered that the client may want to change the prizes throughout the show so we made the acrylic inserts interchangeable.

The high striker was designed and produced in-house so it met all of IBD’s requirements.