Working closely with their in-house design and marketing teams, we were able to create a bold and fresh design while sticking to ORLY’s brand guidelines. 

The new demo areas had live video feeds showing close-ups of the on-screen demonstrations and staff were able to present these to the audience through wireless microphones. These demo areas were a huge draw to the stand and allowed ORLY to showcase their new products to a wide audience all at once. 

The sale area was designed in such a way that it can be used as a separate item. This will allow ORLY to exhibit on a smaller scale or adjust the stand size without having to have a whole new stand build. We also guided the traffic through the centre of the stand so customers were able to see both sales and demo areas.